Integrated Creative - Marketing Strategy

The team at Flanagan Silcott have been building marketing strategies for a decade and a half for companies large and small in the areas of finance, retail, beauty, politics, and more.

Step 1

We will work with you to identify your goals for our work together. Are we building a year long multi channel marketing plan that covers every touch point across your website, social media, and print channels? Or are we focusing on a one-time integrated campaign to serve a specific and targeted goal. Whatever our goal is, will become our scope of work as well as informing the creative we develop.

To build your your unique marketing strategy and marketing plan, we will first dig into the data. We will work with you to carefully analyze your business goals, customers and competitors before making any plans. We will ask you for data you already have, like your website data, sales data and access to your social medial channels and take the heavy lifting of research and analysis off of your shoulders. We communicate our findings back in clear and concise reports to you to add to your informational archives. Knowledge is power.

We are particularly fond our our marketing plans. We use a grid style that covers each month and each type of tactic. It makes you a really clean and actionable roadmap.

Step 2

Step 3

We create the creative. Using our findings, and our most important mantra “what do you want the audience to do” we write, design, develop the most useful materials to fit your need. And we coach you on your steps and ongoing recommendations.